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Everything you need to plan and launch a successful podcast for your business.
This is a self-paced course designed to help you brainstorm and strategise the best possible podcast that aligns with you and your business goals.
This isn’t a workshop about microphones, editing software, or how to become the next record-breaking podcast.
This is about understanding how a podcast can become one of the most powerful tools in your marketing strategy, whether you’re a one-person business or part of a larger company.
This course will help you...
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Understand whether a podcast is right for your business
You’ll get clear on how podcasts work as a marketing tool and whether it makes sense for you to start one.
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Define the goals of your podcast and who it’s for
You’ll learn how to identify your audience and set goals so your podcast supports your business, not just adds more work.
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Turn your idea into a clear podcast plan
You’ll plan your podcast from the ground up, including your series structure, episode format, and how you’ll approach recording so you know exactly how it’s going to work.
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Understand how podcasts can generate revenue
You’ll learn how things like sponsorship and dynamic ads work, and how podcasts can become a valuable part of your business over time.
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Get ready to launch and promote your podcast
You’ll learn how to get your podcast out into the world, build an audience, and market it in a way that feels manageable.
Hey 👋
I'm Christie!
I founded Meze Multimedia in 2022 after starting out as a freelance podcast editor during my final year of university, where I studied Filmmaking.
Over the past 5 years, I’ve worked closely with podcasts at different stages. From launching new shows to supporting podcasts that have produced over 100 episodes. My main focus is helping businesses create podcasts that are well-produced, consistent, and actually support their wider marketing strategy.
I specialise in podcast editing and distribution, and I’ve worked on podcasts across different industries, including the education sector.
Through this work, I’ve developed a strong understanding of how podcasts can be used as a tool for businesses to build authority, reach new audiences, and create valuable content.